About RSR
Our Story
Robin Sports Relations (RSR) was born from a vision to transform cricket development across emerging markets. Founded by international cricket legend Robin Singh, RSR bridges the gap between raw talent and professional opportunity through structured pathways guided by those who have competed at the highest levels of the sport.
Our journey began when Robin Singh recognized that despite the immense passion for cricket across the UAE and wider regions, young players lacked access to professional guidance and international pathways. Drawing on his extensive experience as both player and coach on the global stage, Robin assembled a team of cricket icons committed to nurturing the next generation of talent.
What started as cricket clinics evolved into a comprehensive development ecosystem that now partners with premier educational institutions to create unprecedented opportunities for young cricketers. By bringing together international cricket legends including Curtly Ambrose and Shivnarine Chanderpaul, RSR has created a unique model that combines world-class cricket instruction with academic excellence.
Our collaboration with GEMS Education represents a milestone in our mission—integrating professional cricket development directly into the educational framework and creating the UAE’s first celebrity-led cricket scholarship program within schools.
Our Story
Robin Sports Relations (RSR) was born from a vision to transform cricket development across emerging markets. Founded by international cricket legend Robin Singh, RSR bridges the gap between raw talent and professional opportunity through structured pathways guided by those who have competed at the highest levels of the sport.
Our journey began when Robin Singh recognized that despite the immense passion for cricket across the UAE and wider regions, young players lacked access to professional guidance and international pathways. Drawing on his extensive experience as both player and coach on the global stage, Robin assembled a team of cricket icons committed to nurturing the next generation of talent.
What started as cricket clinics evolved into a comprehensive development ecosystem that now partners with premier educational institutions to create unprecedented opportunities for young cricketers. By bringing together international cricket legends including Curtly Ambrose and Shivnarine Chanderpaul, RSR has created a unique model that combines world-class cricket instruction with academic excellence.
Our collaboration with GEMS Education represents a milestone in our mission—integrating professional cricket development directly into the educational framework and creating the UAE’s first celebrity-led cricket scholarship program within schools.
OUR CORE VALUES
Vision
To establish the definitive global pathway that transforms passionate young cricketers into world-class players while ensuring they excel as students, leaders, and citizens.
Mission
RSR exists to democratize access to elite cricket development by:
- Creating structured pathways from grassroots to professional cricket guided by international legends
- Integrating world-class cricket training with academic excellence through strategic educational partnerships
- Providing comprehensive development covering technical skills, tactical awareness, physical conditioning, and mental fortitude
- Building global networks that create international opportunities for emerging talent
- Establishing cricket development centers across emerging cricket nations that elevate regional standards
Brand Voice & Personality
Our communication reflects our deep cricket expertise while conveying our genuine passion for developing young talent.
We inspire through the achievements and presence of cricket legends while delivering practical, actionable development pathways.
We represent international cricket excellence while respecting and adapting to local cricket cultures and traditions.
Our cricket legends bring unquestionable authority while remaining accessible and relatable to young players and their families.
What Makes Us Different
Progressive 21st-Century Recruitment Model